Privacy Policy

The Alan Shearer Foundation is a registered charity in England (no. 512912) and a registered company (no. 1645917) in England and Wales.

ASF is committed to ensuring the privacy and confidentiality of your personal information.

The purpose of this Privacy Policy is to clearly communicate to you how ASF handles your information via this website. This Privacy Policy, together with our terms and conditions of use of the website will give you a better and more complete understanding of the type of personal information that ASF holds about you and the way we handle that information. By using our website, you are accepting the terms of this policy and our use of your information.

How we use your information:

This privacy policy tells you what to expect when ASF collects personal information. It applies to information we collect about:

visitors to our website
visitors who submit a general enquiry via our contact page or who correspond with us phone, email or otherwise
job applicants and our current and former employees

Visitors to our websites:

ASF collects data on visitors to its websites including usage and behaviour patterns via Google Analytics. This is purely to review the number of visits to each part of the website and how the user accessed the website.

Information collected includes:


• date and time of visit
• pages accessed
• browser or mobile platform used to access the website
• source used to find and access the website (i.e. Google Search Engine)
• location of the visitor (town level only)
• search queries from external and internal search engines
• page interaction information
• technical information, including the Internet protocol (IP) address used to connect your computer to the internet, browser type and version, operating system and platform

When you use our website we do not attempt to identify you as an individual user and we will not collect personal information about you unless you specifically provide this to us.
We may collect your personal information if you choose to provide this to us via an online form or by email.

Examples are where you:

• submit a general enquiry via our contacts page;
• make a general enquiry via the telephone displayed on the website